SEO – Search Engine Optimisation

Course Description
Delegates will learn how to optimise web sites to achieve high positions from search engines without having to pay for the privilege.

Prerequisites
The ability to edit text and cut and paste in a word processor such as Microsoft Word.

Study Method:
Group Training

What Next?
HTML  FrontPage  Dreamweaver

Course Content

1: Introduction to SEO 

An overview of the processes and concepts behind search engine optimisation 

2. Site Design for SEO 

Creating a search engine friendly website

How to test "search engine friendliness" using SEO tools

Identifying areas for improvement on existing sites

3. SEO techniques 

Keyword research and selection using recognised SEO tools

Long tail keywords - what they are and how to select and use them

4. Site Analytics in SEO 

Assessing your site's current level of success and importance (building on existing strengths)

How to monitor web site traffic, search engine referrals and keyword positions

Real time website analytics and performance monitoring

5. Off Site Optimisation Techniques 

The importance of inbound links to search engine ranking

How to run a successful link building campaign

6. Avoiding a Google Penalty 

Avoiding bad neighbourhoods

Identifying link farms

7. PPC (Pay Per Click )

How to set up a PPC campaign

How to run the PPC campaign

During the course, each Delegate will receive a comprehensive report on their current website, including Keywords, Positions (SERPS) and On and Off site Optimisation. This will be compiled prior to the training course and will be used throughout.

Each delegate will also receive a suite of software and online resources to utilise in the SEO of websites.

Course fee:    £495 + VAT per person