Digital Marketing training courses: SEO and social media platforms
This page provides summary information on the following Digital Marketing courses:
SEO for Business
Social Media for Business
Facebook for Business
LinkedIn for Business
Twitter for Business
For more detailed information on any course, please click a link above.
SEO for Business
This course will explain the proven Search Engine Optimisation (SEO) techniques that will help you reach and maintain the number one results spot in Google.Course Content:
Introduction to SEO; Link Building; On‐Site SEO; Social Media as part of SEO; Local Search; Pay Per Click (PPC).
Social Media for Business
The starting point in any social media activity for business is your website or microsite and your social media activities will invariably be referencing this site. The first measurement of success in your social media activity will be the traffic you’re generating for your site through social media channels.Course Content:
Introduction; What is Social Media?; Introduction to POST Methodology; Websites and Microsites; Facebook; LinkedIn; Twitter; Blogging; Video; Bringing it all Together; Is Social Media Worth It?
Facebook for Business
Using Facebook in your business is about providing an effective means for your customers to interact with you and connect their friends to your business.Course Content:
An Introduction to Facebook; Setting up a Facebook Brand Page; Administrating your Facebook Brand; Page Adding Content to your Brand Page; Custom Applications; Getting People to your Brand Page; Facebook Advertising; Getting Website Traffic from Facebook.
LinkedIn for Business
Linkedin is a very valuable tool to find the key decision makers within certain companies. It’s used for finding the best point of contact, gaining familiarity with their background before a call or sales pitch, making such contact much more effective.Course Content:
Introduction to LinkedIn; Company Policies Relating to LinkedIn; How LinkedIn Works; Setting up your LinkedIn Profile.
Twitter for Business
Twitter is a social media platform that is used by a wide range of people, from celebrities, who use it to communicate with their fans to companies and brands who can use it to engage their customers and attract new ones.Course Content:
An Introduction to Twitter; Getting Started on Twitter; Using Third‐Party Applications; Being Social.